Microsoft is shutting down its game streaming service mixer by next month (July 22) that was hoped to compete Amazon-owned Twitch.
It’s not a wonder in the tech world, time to time you’ll see such a transition whether in the form of acquisition, partnership, etc.
Now the Xbox users will be transitioned to Facebook gaming and there’s an option as well to return or move to Twitch. A few years back, Microsoft acquired Mixer one of the biggest game streaming website but the users still remain low as compared to other streaming website.
The mixer not able to gain the user base and partnered with the top notch gamer such as Ninja and Shroud and initially drown viewers in but could not gained the mass.
“Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible,” Xbox boss Phil Spencer explained in a post on Xbox Wire.
“It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences we want to deliver to gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.”
Spencer explained in a statement to The Verge that the decision wasn’t so much about how to recoup a return on investment, but rather what will work for Xbox’s future strategies. “When we think about xCloud and the opportunity to unlock gameplay for 2 billion players, we know it’s going be critically important that our services find large audiences and Facebook clearly gives us that opportunity,” explained Spencer.